Trueriders was born back in 1997 with the idea of bringing the whole board and bike community together – snowboarders, surfers, skaters, mountain bikers. Our place quickly became a meeting point where people don't just shop, but find each other, share and live the sport the way they feel it.
Almost 30 years later, we haven't moved an inch from our motto "From Riders to Riders". And yes, we say it with pride: we are a different kind of shop. We were among the first to bring to Bulgaria some of the timeless names in surf, snow and bike culture, because even then we believed these were not just brands but a way of life. Today we are still ambassadors of the true idea of sport – with soul, dedication and respect for its roots.
Trueriders has never been just a job – we live the sport, just like the people who come to us. We ride side by side, share friendships, joys, falls and those moments that bring you back to the board or the bike. And that is exactly what keeps us alive and real.
And when you need help, we are here. We advise everyone looking for direction: based on their level, riding style, terrain and what they want to experience in the mountains, in the park or on the trails. Because we believe the right choice is not just a purchase but the next step in your riding.
Being our customer doesn't just mean choosing gear. It means becoming part of an idea, a journey and a community that keeps moving forward – with the same passion it started with all those years ago.
Trueriders.bg is an online shop of BAS Sporting EOOD, UIC 121465345, with its registered office and management address at: Sofia, 16 Sheynovo St., Doychin Doychinov Mall.
Contact phone: +359 2 441 0575
Email address: shop@trueriders.bg