Cookies are small files that the website stores in your browser. Some are needed for the shop to work. Others tell us which pages are read. Others come from third-party websites – advertising or embedded video. This page lists exactly which ones we use, who sets them and how long they last.
You decide
On your first visit, the website shows a banner with three choices:
- Accept all – both the analytics and the advertising cookies are turned on;
- Necessary only – only the cookies without which the shop does not work are used;
- Settings – you choose category by category.
Until you choose, analytics and advertising are not loaded: no cookies are set and no data is sent to Google. Your choice is kept for 6 months. You can change it at any time from the “Cookies” link at the bottom of every page or here: Change your choice.
If you decline, the shop works the same way – cart, checkout, account. We only lose the visitor count, which helps us arrange the website.
Necessary
They cannot be switched off, because the cart and checkout do not work without them.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| PHPSESSID | trueriders.bg | The connection between you and the website while you browse it | Until you close the browser |
| PrestaShop-… (a long code after the name) | trueriders.bg | The cart, signing in to your account, the language and the order details (for guest checkout – also the temporary delivery address) | 20 days |
| tr_consent | trueriders.bg | Remembers what you chose for cookies, so that we do not ask on every page | 6 months |
Analytics
They are set only if you have chosen “Accept” or have turned on “Analytics”. We use Google Analytics to see which pages are read and where visitors come from.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| _ga | Google Analytics | Tells one visitor from another | Up to 2 years (some browsers cut it to 13 months) |
| _ga_4YKDVJ4DFM | Google Analytics | Remembers the course of a single visit | Up to 2 years (some browsers cut it to 13 months) |
Advertising
They are set only if you have chosen “Accept” or have turned on “Advertising”. They come from the Google advertising tools connected to the website.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| _gcl_au | Google Ads (trueriders.bg) | Links the visit to the ad through which you came | 90 days |
| _gcl_ls (in the browser storage, not a cookie) | Google Ads (trueriders.bg) | The same – keeps the data for measuring ads | Until you delete it |
| IDE | Google (doubleclick.net) | Shows ads that interest you and measures whether they worked | 13 months |
| test_cookie | Google (doubleclick.net) | Checks whether your browser accepts cookies | A few minutes |
Embedded videos
Some products have a video from YouTube or Facebook. Until you click “Show the video” (or unless you have allowed the advertising cookies), the video is not loaded and the third-party website does not know you are here. Once you play it, YouTube sets its own cookies: YSC, VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA, __Secure-YNID and __Secure-ROLLOUT_TOKEN – for up to 6 months. They belong to YouTube, not to us; how YouTube uses them is described in its terms.
How to delete cookies
Besides our banner, cookies can also be deleted from the browser itself (in its privacy settings). If you delete them, the banner will ask you again.
More
What personal data we collect and what your rights are – in the Privacy Policy. Questions – through our contact page.
Last updated: 07.10.2026.